Ag Tourism, one of the fastest growing segments of the travel and agricultural industries, which includes visits to working farms, ranches, wineries, botanical gardens, flower nurseries and other agricultural businesses. Ag Tourism offers education, relaxation, outdoor adventures, shopping and dining.

For listings of Ag Tourism farms and their products in Hawaii, click here.

For listings of more Hawaii made value-added products click here.

For more information about food in Hawaii click here.

For more information about other Ag Tourism enterprises anywhere in North America, please visit click here.

What is Ag Tourism?
In simple terms, Ag Tourism is the intersection of tourism and agriculture: where the public visits working farms, ranches or wineries to buy products, enjoy, learn something new, participate in activities, shop in a country store, taste delicious foods, beverages or desserts and in some cases, stay overnight.

What fun activities can visitors do on a farm or ranch?
Visiting a farm, garden, ranch or winery offers wonderful, unique a snack or lunch and just enjoying the great outdoors, are a few reasons that visitors like coming.

Why is Ag Tourism growing so fast?

People want a new experience - an escape from the stress of traffic jams, office cubicles and carpooling! Parents want their children to know how food is grown and that milk actually comes from a cow - not a carton! Families enjoy a drive to the country and spending the day together, especially in these times.

What is the emotional appeal of Ag Tourism?
Most of us have a farm somewhere on our family tree.
Maybe our parents were raised on a farm, or we have
fond memories of spending summers on our grandparents' farms. Ag Tourism rekindles the positive emotions from these family visits.

What are the travel trends that support the growth of Ag Tourism?
According to the Travel Industry Association of America (TIA):
1. Tourists are increasingly traveling by cars
2. Tourists are taking shorter trips & planning at the last minute.
3. Travelers are looking for new experiences as part of their trips.
4. Families want to strengthen their relationships by being together

Why do farmers participate in Ag Tourism?
Today, most family farms face serious economic challenges from foreign competition and large, corporate farms. Their earnings on commodities and livestock may not even cover production costs. But farmers who sell directly to the public – from their on-site store, local farmers markets, from their website, and through wholesale customers, have a much better chance at survival. Value added products are a key component to expanding the shelf life of the perishable product by incorporating the fruit, vegetable or beef into jams, salsas or beef jerky, allows farmers to maintain revenue year round, instead of just a few months a year.